Today we unveil our new logo as a way to celebrate 5 years of Studio+. This is the first step toward a total branding campaign that includes a new website, new collateral, and much more.
The re-creation of our logo was designed with brand neutrality in mind. When we say brand neutrality, we refer to a brand that is subtle, simple, and clean. It is not intended to be loud, bold, or highly individualistic. This reflects our nature as a company—we do not impose our own will on the architectural process, rather, our people work as an extension of our clients’ people in order to actualize their vision, intent, and strategy in the built environment. We are not dictators—we are collaborators.
Simply put, our brand is a celebration of what we do, what we’ve accomplished, the challenges we’ve endured, and the future successes that await us as we continue to persevere to be the very best at what we do.